Address

6508 Mt Herman Rd,
Raleigh, NC 27617

 

Phone

(919) 596-1295

 

Hours of Operation:

Monday:8:30am – 5:00pm

Tuesday:8:30am – 5:00pm

Wednesday:8:30am – 5:00pm

Thursday:8:30am – 5:00pm

Friday:8:30am – 12:00pm

Saturday:Closed

Sunday:Closed

-Branding & Rebranding - Executive Signs & Graphics
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Branding & Rebranding

The process of rebranding a company involves several steps to ensure a successful transition from the old brand to the new one. Here is a written process for rebranding a company and creating a new logo with a creative angle using new concept designs and design software for the purpose of marketing:

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1. Conduct a brand audit: This involves analyzing the current state of the brand, including its strengths, weaknesses, opportunities, and threats. It is important to understand what the current brand stands for and what needs to be changed.

 

2. Define the brand strategy: This involves identifying the target audience, brand values, positioning, and messaging. The brand strategy should align with the company’s goals and objectives.

 

3. Develop a creative brief: This outlines the objectives, target audience, brand values, and design requirements for the new logo. It should also include any specific design elements that the company wants to incorporate into the logo.

 

4. Generate a design concept: This involves brainstorming ideas and creating multiple design concepts for the new logo. It is important to consider the target audience and brand values when creating the design concepts.

 

5. Refine the design concepts: This involves selecting the most promising design concepts and refining them based on feedback and input from stakeholders. The final design should be simple, memorable, and visually appealing.

 

6. Create the final logo: This involves using design software to create the final logo and ensuring that it is consistent with the brand strategy and design brief. The logo should be scalable, versatile, and suitable for use in various marketing materials.

 

7. Implement the new brand: This involves updating all marketing materials, including the website, “Banner Types:

 

1. Vinyl Banners: These banners are made of vinyl material and are perfect for outdoor events like baseball tournaments, church events, etc. They are available in 13-18 ounce material types.

 

2. Mesh Banners: These banners have small holes in them that allow wind to pass through, making them ideal for outdoor events that may experience high winds.

3. Fabric Banners: These banners are made of polyester fabric and are perfect for indoor events like trade shows, conferences, and church events. They can be printed using single color or fully digitally printed using imagery or photos.

 

Material Types:

 

1. 13-ounce vinyl: This is the most commonly used banner material. It is durable, weather-resistant, and perfect for outdoor events.

 

2. 15-ounce vinyl: This material is thicker and more durable than 13-ounce vinyl, making it ideal for long-term outdoor use.

 

3. 18-ounce vinyl: This is the thickest and most durable material type and is perfect for large outdoor banners that need to withstand harsh weather conditions.

 

Uses for Banners:

 

1. Event Banners: These banners are perfect for promoting events like trade shows, conferences, and church events. They can be customized with event details, dates, and sponsors.

 

2. Sports Banners: These banners are great for sporting events like baseball tournaments and can be used to promote teams, games, and sponsors.

 

3. Church Banners: These banners are perfect for promoting church events and services, and can be customized with religious imagery and quotes.

 

4. Outdoor Banners: These banners are designed to withstand harsh weather conditions and are perfect for outdoor events like festivals and fairs.

 

5. Indoor Banners: These banners are perfect for indoor events like trade shows, conferences, and church events. They can be printed with single color or fully digitally printed using imagery or photos.

 

6. X-caliber, standalone, banners, or retractable banners, are great for social events or trade shows. These are excellent for exterior temporary use or indoor long-term use. These are easy to assemble and transport between events. And are available in multiple different stand up banner stand types.

 

7. Jobsite fence banner. These banners are used to line construction sites, announcing the soon coming apartment, or retirement facility being built. These are great for expanded details for the new coming facility.

 

Please inquire for which may serve your needs best. Social media profiles, business cards, and signage, to reflect the new brand. It is important to communicate the change to customers and stakeholders to ensure a smooth transition.

 

In conclusion, rebranding a company and creating a new logo with a creative angle using new concept designs and design software for the purpose of marketing involves several steps. It is important to conduct a brand audit, define the brand strategy, develop a creative brief, generate design concepts, refine the design concepts, create the final logo, and implement the new brand. By following this process, companies can successfully rebrand and create a fresh, modern image that resonates with their target audience.“